An international road safety campaign was launched by Aster with Sachin Tendulkar being its Ambassador. Mission20 took an official pledge towards safer roads. iPledge campaign running in many countries. For us and everyone, these pledges were not to be just for appearing on cameras, but to be implemented in everyone’s lives. A second of negligence can lead us to permanent disability or death. Let’s all take care of small things as in the video to be safe ourselves and all around us.